Salesforce needed a character that could embody its philanthropy initiatives without feeling corporate. Our team designed SOAR and directed their first animated film—a story about interdependence within the forest community between brand Characters, Astro and Codey, and their new friend, Philly the bird.

The film follows characters as they discover that survival isn't solitary. Through small gestures—a shared branch, a lifted friend, a moment of recognition—it explores how community forms not through grand statements but through accumulated acts of care.

The short resonated beyond typical brand content metrics. It became a notably high-performing piece of social content and earned several Telly awards, but more importantly, it sparked conversations about mutual aid and community support- and the role and responsibility tech plays in the communities we live in. Sometimes the most subversive thing you can do in advertising is tell a simple truth beautifully.

Collaborators: Orme Dominique, Harnick Artur, Cory Pulliam, Cloud 10 Studios, Meghana Indurti, Paul Brennan, Cathy Campbell, Domenique Sillett-Buxton, Original score by Andy Duncan (OK Go)