What started as a local San Francisco initiative evolved into a global creative system over a decade of careful cultivation. Working with ERG leaders from 2014-2025, I helped transform Salesforce's Pride presence from a single parade float into a comprehensive worldwide program.

The work involved developing creative strategies that could flex across cultures while maintaining authenticity, designing toolkits that empowered regional teams to tell their own stories, and creating visual standards that honored both local nuance and global unity. I designed the Pride variant of the Salesforce logo and established design principles that scaled from environmental installations to digital campaigns.

Through close collaboration with employee resource groups, we grew the budget from grassroots funding to over half a million dollars, enabling authentic representation across continents. The work contributed to Salesforce's consistent recognition by the Human Rights Campaign and cemented its reputation as a top workplace. More than metrics, it created space for employees to bring their whole selves to work.

Collaborators: Gino Ramos, Virpi Suutari, Helen Hosain, Hayes Thornton, Andy Wood, Kat Adams, Sachi Ushihara, Dave Cicale, Billy Lewis-Croft, Jeffrey Huang, Anders Engsas, Janny Jacinto, Laurie Macabasco, Cathy Campbell