The Salesforce Best Places to Work book began as an experiment in analog storytelling—a coffee table art book that would capture why this tech company felt different.

I was on a small team of 5 that developed the concept and creative direction, establishing an editorial photography approach that treated employees like the subjects of a culture magazine vs corporate talking heads. Through careful art direction and on-press management, we crafted a physical object that defied Silicon Valley's digital orthodoxy. Each spread told individual stories while building a collective narrative about belonging, innovation, and purpose.

The book's reception exceeded all expectations. What began as a modest project captured Marc Benioff's imagination, securing increased budget and dedicated headcount as an annual initiative and increased employee engagement. More significantly, the photographic standards we established—authentic, editorial, decidedly non-stock—became the company's visual language for representing its people. The project contributed to Salesforce earning the #1 Best Place to Work in 2018, proving that sometimes the most innovative thing a tech company can do is remember the power of ink on paper.

Collaborators: Andy Wood, Sarah Boutin, Charly Heredia, Jonathan Fristad, Ben Levine, Jennifer Johnston, Myra Chang, Molly Rider, Andrew Fair, Hayes Thornton, Wild About You Photography