Salesforce Lifestyle Photography

This project originated as a content capture for the Salesforce culture book and was so well-received, that it became a brand guideline for internal photography and what lifestyle photography at Salesforce should strive for. I played a critical role in securing photographers, developing the aesthetic and overarching look and feel, as well as AD-ing the shoot day of. This project expanded from a one-time local shoot in San Francisco to an annual summer AMER tour de force (new budget was allocated and secured for this project as a staple piece moving forward), and parallel photoshoots across the globe (JPAC, LATAM, UKI, and more).