MLK Celebration
As part of the Brand Values team at Salesforce, I acted as creative lead for all ERG-related (employee resource group) company-wide initiatives, which included leading and designing a cohesive campaign to honor MLK Day and Black History Month. In partnership with BOLDforce (Salesforce’s Black Organization for Leadership and Development Resource Group) and Salesforce’s Equality Business Unit, we created a successful, unified campaign across the AMER market and for use in company-involved MLK marches across the country.