Cannes Lions International Festival of Creativity

As creative lead for Salesforce’s debut at the Cannes Lions Festival of Creativity (France), I oversaw the collaboration between multiple creative groups and international agency partners. This multi-site installation was an extension of the Matthew McConaughey TV spot (#TeamEarth campaign), and included a hot air balloon photo op, a keynote session experience, and a beachside venue featuring an eco sculpture of a brand mascot in collaboration with a lauded local artist.

Beachside Bar comp

Outdoor comp